Rice Advisory LLC -- one of the fastest-growing municipal advisory firms in the United States.

Rice Advisory has the knowledge and experience that municipalities and institutions need in order to grow, succeed and respond to opportunities. In this rapidly changing regulatory environment, borrowers are increasingly recognizing the value of an advisor who represents the client, and the client alone.

As of May 2022 our people had successfully completed work on 709 transactions, raising more than $18.4 billion in debt and equity financing for our clients, including work on $7.9 billion in completed transactions since Rice Advisory's formation in 2010. The results and reviews have been unanimously positive, and our measurable outcomes are beyond reproach.

Rice Advisory has been recognized numerous times by Thomson Reuters/Refinitiv as Alabama's #1 municipal financial advisor.


  • Rice Advisory was founded in 2010 by L. Rushton (Rush) Rice, who has over 37 years of experience in municipal and corporate finance.
  • In 2014 Chris Williams, with more than 27 years in municipal and corporate finance joined the firm as Managing Director.
  • Rice Advisory provides financial advisory and consulting services for state and local governments, public school systems, municipal utilities, conduit issuing authorities, higher education, health care providers and other public bodies seeking access to capital markets.
  • Rice Advisory is an Independent Registered Municipal Advisor (SEC registration No. 867-00517; MSRB registration No. K-0826).